The Individual List Overview Report displays a number of key insights relating to contact list behaviours and trends.  To review the data for one specific contact list, select the ‘Subscribers’ tab then ‘Lists’ from the drop down menu.  Select the list that you wish to view.

Once you are in the Individual List Overview Report, four main metrics are displayed for easy analysis:

  • Subscribers:  The total number of active subscribers in the contact list
  • Unsubscribed:  The total number of contacts that have unsubscribed from the contact list
  • Subscribe Rate:  Rate of growth in the contact list
  • Unsubscribe Rate:  Level of unsubscribes in a set time period

List Growth Chart

See when and how many contacts have subscribed and unsubscribed from your contact list.  You can save the list growth chart using the icon in the top right corner of the screen.


View how and where your contacts have been added to the list.  Potential list sources include:  API, Form, Import, Manual Entry and Survey.

Last Update: June 6, 2018  

 Insights & Data  
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