In an email campaign’s reports, you will be able to see ‘Campaign Removals‘ at the bottom of the ‘Campaign Overview’ page.
Here is a breakdown of what each of the terms mean:
- Unsubscribed – An email address becomes ‘Unsubscribed’ when a contact clicks on the unsubscribe link in your email to stop receiving your emails.
- Dropped – This means the email couldn’t be delivered to the recipient’s email server, meaning the email ‘dropped’. The common reason for this is if we receive a hard bounce or repeatedly receive soft bounces. If we can’t deliver an email, we will try to send the campaign again after 2 hours, 4 hours and 8 hours. If the email still can’t be delivered after the last try, the contact will be suppressed.
- Bounced – This occurs when the email doesn’t get delivered to a contact’s inbox – it bounces back. After the first bounce, you will have 2 more chances to send your emails to the contact. If all 3 emails bounce, the contact will be suppressed.
- ISP Complaints – This occurs when your email gets manually reported as spam or junk. These complaints can harm your sender reputation and deliverability rates, so the contact will be immediately suppressed.
Last Update: July 22, 2020
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