How to personalise your subject line, ‘from’ name and reply address
There are lots of ways to personalise your email campaign: as well as personalising your subject line and email text, you can also personalise your from name and reply email address.
To include a merge tag, just click on the ‘Insert Personalisation’ icon next to the subject line, from name and reply address fields (found on step 1 of the email campaign build).
Here, you can choose to add a first name, a mobile number, a job title, and more – depending on your fields. This will populate during testing or a live send. Remember to populate your own record with information if you’d like to see this in action before sending.
Please note: if you are using personalisation for the reply address, these will not be tracked inside your campaign reports.
Last Update: August 4, 2020
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