Using Lead Scoring for Segmentation
After you create a Lead Scoring model, you can start segmenting your contacts based on their lead scores. This allows you to isolate contacts that you want to target, and improve the success of your campaigns. For example, a contact that scores 40 is a prospect but they’re still not a hot lead, so they’ll need further nurturing. You can segment based on this score so that you can target contacts in specific campaigns.
To use Lead Scoring for segmentation:
- Navigate to ‘Subscribers’ from the main menu > select ‘Segments’ from the dropdown
- Click the ‘Add Segment’ button
- Create your segment
You need to set a name for your segment. You can also choose to select a List of contacts to segment, and you can assign the segment to a folder so you can organise multiple segments. Then, click ‘Save’.
You then need to add conditions for your Segment. Select ‘Add Condition’ on the right of the page. You can select from Subscriber Data, Campaigns or WebTrack Feed.
From the ‘condition’ dropdown menu, select either ‘Lead Status’ (to segment either Cold Leads, Prospects or Hot Leads), or ‘Lead Score’.
You can set the Lead Score segment against your campaigns. You will then be able to view all of the ‘Include’ and ‘Exclude’ conditions that you have applied.
Lead Scoring is available in your Wired Plus account. Chat to your account manager if you want to have a demo or to learn more.
Last Update: November 26, 2018
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