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February 2019 – Platform Updates

The Wired Plus team have been as busy as ever to bring new updates and exciting new improvements to the platform. We want to make your lives easier than ever, and make sure you’re getting the most out of your Wired Plus account. We’re always aiming to improve the platform, and we’ve got even more exciting updates coming in the next few weeks.

For now, though, here’s a roundup of our most recent updates:

New Segment Rules

We have added a new Condition Type to choose from when you’re creating a segment rule, which is Subscriber Activity. This lets you segment your contacts based on their activity (or inactivity) against your previous campaigns.

Platform updates

You can choose from:

  • Email activity
  • Email inactivity
  • Conversation activity
  • Conversation inactivity
  • Time inactive

You can then specify the number of your emails that you want to segment your contacts’ activities against. For example, you could segment your contacts who have opened your last 5 emails.

Auto Field Mapping

It’s now much easier and quicker to import your data. When you upload your data, if a field from your CSV matches a field in Wired Plus, it will now map the field automatically.

New API Calls

There are three new API calls which you can use. These are:

  • GetAutomations – Get a list of automations
  • EnrolContactToAutomation – Enrol a contact to an automation
  • SendTransactionalMessage – Send a transactional email if you have transactional messaging as part of your contract

Enrol a Contact to a Workflow via API

You can now enrol contacts into your workflow when data is passed via the API.

New Unsubscribe Page

If a contact clicks ‘Unsubscribe’ in your email, rather than being unsubscribed immediately, they will now be directed to an unsubscribe page. The contact will then need to verify their email address and click ‘Unsubscribe’.

It includes a link to a preference centre which they can click if they want to change their preferences.

Platform updates

You can add your logo to the page by uploading your business logo in your Account Settings.

Include Merge Tags In Your From Name And Reply Address

You can now personalise your from name and reply email address. To include a merge tag, just click on the ‘Insert Personalisation’ icon:  Personalisation

Platform updates

Message Size Recommendation

On the ‘Confirm & Send’ stage of building your campaign, you will now see a message if the size of your email is over 500KB, so you can ensure better deliverability for your emails.

Platform updates

Export Your Hot Prospects

When you’re exporting your campaign reports, you now have the option to export ‘Hot Prospects’ which you can find in ‘Detailed Reports’. This tells you which of your contacts have interacted with your campaign the most.

Platform updates

Country Code

We have introduced a secondary ‘Country Code’ field. Now, when you enter a contact’s country, the ‘Country (ISO) Code’ field will be automatically populated. This will enable you to align your data whilst retaining a standardised country code.

Platform updates

Let Users Upload An Image File In Your Survey

When you include a ‘File Upload’ question format in your survey, your contact will now be able to upload an image.

Platform updates

We hope you enjoy all of the new updates and improvements. Let us know if you have any feedback, and if you have any questions, you can contact your Account Manager.

Last Update: February 18, 2019  

 Wired Plus Roadmap  
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