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What is the difference between triggered campaigns and email campaigns?

For a campaign to be used as part of an automation workflow, it must be created as a ‘Triggered Campaign’.  Normal email campaigns can not be used within the ‘Automation’ module.

To create a triggered campaign, navigate to ‘Automation’ from the main dashboard.

Select ‘Triggered Campaigns’, then click ‘Create Campaign’.  The creation process for a triggered email campaign is the same as with a standard email campaign.

Last Update: June 21, 2018  

 Marketing Automation  
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